Pasajes Diseño

Dieter Rams en el Design Museum de Londres

Posted in DISEÑO, EVENTOS, TECNOLOGÍA by Pasajes Diseño on noviembre 30, 2009


Si aún no tienes plan para el puente de diciembre, coge un vuelo a Londres y acércate al Design Museum. Allí podrás ver la exposición Less and More, the design ethos of Dieter Rams, donde se muestran un buen número de piezas de este genial diseñador industrial, quien fue jefe del equipo de diseño de Braun. Para aquellos que no lo conozcan y sean fans de Apple les aconsejamos que echen un vistazo. Hasta el 7 de marzo.
Arriba SK 2 Radio, Braun. 1955



SuperHet VHF and medium wave radio, Braun. 1961, diseñada por Dieter Rams y Hans Gugelot

Audio 300 Radio-phono combination, Braun. 1969

A la izquierda Dieter Rams en el Design Museum, foto de Luke Hayes. A la derecha ET 66 control calculator, Braun. 1987

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Más información del Design Museum. Here is more info from the Design Museum:

Less and More – The Design Ethos of Dieter Rams
18 November 2009 – 7 March 2010
For 40 years, from 1955 until 1995, Dieter Rams designed or oversaw the design of over 500 products for the German electronics manufacturer Braun, as well as furniture for Vitsoe. Audio equipment, calculators, shavers and shelving systems are just some of the products created by Dieter Rams, each item holds a special place in the history of industrial and furniture design and has established Dieter Rams as one of the most influential designers of the late 20th century.


This exhibition is the first UK definitive retrospective of Dieter Rams’ career in over 12 years. Showcasing landmark designs for both Braun and Vitsoe, this exhibition will examine how Dieter Rams’ design ethos inspired and challenged perceptions of domestic design and assesses Dieter Rams’ lasting influence on today’s design landscape. Archive film footage, models, sketches, prototypes and images taken by international photographer Todd Eberle will be displayed alongside specially commissioned interviews with Dieter Rams’ contemporaries, which include Jonathan Ive, Jasper Morrison, Sam Hecht and Naoto Fukasawa.


Dieter Rams’ elegant products challenged original concepts of design thought by reducing electrical switches to a minimum and arranging them in an orderly manner, transparent plastics and wooden veneers were mixed and colour schemes were limited to tones of pure whites and greys, the only splash of colour being allocated to switches and dials.

Dieter Rams defined an elegant, legible, yet rigorous visual design language, identified through his ‘Ten Principles’ of good design, which, amongst others stated that good design should be innovative, aesthetic, durable and useful. Heavily influenced by the Bauhaus and Ulm School of Art in Germany, Dieter Rams pioneered a design spirit which embraced modernity and placed functionality above everything else, resulting in designs that were free of decoration, simple in function and embodied a cohesive sense of order. Born in Germany in 1932, Dieter Rams trained in architecture and interior design before joining Braun in 1955 where he took advantage of electronic and engineering advances made during the Second World War to realise a sophisticated re-interpretation of domestic appliances.

Fotos de la exposición de Luke Hayes.

2 comentarios

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  1. susanagrafica said, on diciembre 1, 2009 at 11:20 am

    Qué buena pinta!
    Pero me voy a tener que quedar con las ganas…
    …………………………………
    Susana Aguilera
    http://www.susanaaguilera.com


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